Most want blue jeans and Disney, the same old songs and burgers... to conform to the (current) now global standards of style, taste and "cool". Once they conformed to their village life, then perhaps to their national...
I had another example of this two days ago here in Moscow -- after observing such since the collapse of the USSR -- when I heard a string of songs from my "60's" coming from an apartment somewhere below me in my building, and echoing in the courtyard area.
I recall hearing even the Beatles' "I wanna hold your h a a a n n n d d d", and my favorite music to smooch by: "Unchained Melody". I do not know now who might have been playing these songs, but to hear them in a residential apartment building in Moscow in 2012, while not completely unexpected and surprising, is another instance of how the world is passive to American culture, and that of even more than 50 years ago.
OK, the world is indeed heavily influenced by American culture. But what would you say if you heard someone play Tchaikovsky in a residential apartment building in the States? Or is it totally unthinkable?
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